Dabketna
In October 2023, Dabketna, a passionate dabke dance platform founded by Ali Masri, partnered with us to evolve from a personal brand into a global academy. What started as a niche community quickly turned into a viral digital movement with international reach.
In October 2023, Dabketna, a passionate dabke dance platform founded by Ali Masri, partnered with us to evolve from a personal brand into a global academy. What started as a niche community quickly turned into a viral digital movement with international reach.
In October 2023, Dabketna, a passionate dabke dance platform founded by Ali Masri, partnered with us to evolve from a personal brand into a global academy. What started as a niche community quickly turned into a viral digital movement with international reach.
Dabketna
Dabketna
Dabketna
Digital Transformation & Brand Strategy
Digital Transformation & Brand Strategy
Since 2023
Since 2023
Since 2023
Dabketna Academy was founded in October 2023 by professional dabke dancer Ali Masri to teach and elevate Levantine dabke dance globally. Starting as a personal brand with 7,000 followers, the goal was to establish a full-fledged academy with international recognition and increased class registrations.
Dabketna Academy was founded in October 2023 by professional dabke dancer Ali Masri to teach and elevate Levantine dabke dance globally. Starting as a personal brand with 7,000 followers, the goal was to establish a full-fledged academy with international recognition and increased class registrations.
Dabketna Academy was founded in October 2023 by professional dabke dancer Ali Masri to teach and elevate Levantine dabke dance globally. Starting as a personal brand with 7,000 followers, the goal was to establish a full-fledged academy with international recognition and increased class registrations.
The Challenge: From Personal Brand to Academy
The Challenge: From Personal Brand to Academy
The Challenge: From Personal Brand to Academy
Dabketna set out to transition from the personal brand of founder Ali Masri into an independent academy with a global footprint. The goal was to increase class registrations, build an international community, and grow organically, without relying heavily on paid advertising.
Dabketna set out to transition from the personal brand of founder Ali Masri into an independent academy with a global footprint. The goal was to increase class registrations, build an international community, and grow organically, without relying heavily on paid advertising.
Dabketna set out to transition from the personal brand of founder Ali Masri into an independent academy with a global footprint. The goal was to increase class registrations, build an international community, and grow organically, without relying heavily on paid advertising.
The main challenge laid in establishing Dabketna as a credible, standalone brand while preserving its authenticity and community-driven spirit. This meant scaling the follower base, creating trust through educational content, and turning digital engagement into real-world participation. Our services offered:
The main challenge laid in establishing Dabketna as a credible, standalone brand while preserving its authenticity and community-driven spirit. This meant scaling the follower base, creating trust through educational content, and turning digital engagement into real-world participation. Our services offered:
The main challenge laid in establishing Dabketna as a credible, standalone brand while preserving its authenticity and community-driven spirit. This meant scaling the follower base, creating trust through educational content, and turning digital engagement into real-world participation. Our services offered:
Content Strategy & Execution
Content Strategy & Execution
Content Strategy & Execution
Educational Content Development
Educational Content Development
Educational Content Development
Brand Identity & Positioning
Brand Identity & Positioning
Brand Identity & Positioning
Collaboration Strategy
Collaboration Strategy
Collaboration Strategy
The Strategy: Viral Launch & Sustainable Growth
The Strategy: Viral Launch & Sustainable Growth
The Strategy: Viral Launch & Sustainable Growth
Keemya launched Dabketna with a viral, fast-paced content strategy that delivered explosive follower growth within the first month.
Keemya launched Dabketna with a viral, fast-paced content strategy that delivered explosive follower growth within the first month.
Keemya launched Dabketna with a viral, fast-paced content strategy that delivered explosive follower growth within the first month.
This was followed by a pivot to educational content and consistent engagement, positioning Dabketna as a global leader in dabke dance.
This was followed by a pivot to educational content and consistent engagement, positioning Dabketna as a global leader in dabke dance.
This was followed by a pivot to educational content and consistent engagement, positioning Dabketna as a global leader in dabke dance.
70k+
new organic followers within first month
70k+
new organic followers within first month
70k+
new organic followers within first month
275k
followers in one year
275k
followers in one year
275k
followers in one year
8-10M
video views
8-10M
video views
8-10M
video views
From Local Roots to a Global Movement
From Local Roots to a Global Movement
From Local Roots to a Global Movement
Dabketna successfully transformed from a personal passion into a worldwide platform, proving that with the right digital strategy, niche cultural art forms can achieve global reach and impact. The brand now stands as a beacon for Levantine dabke, connecting communities across borders through dance.
Dabketna successfully transformed from a personal passion into a worldwide platform, proving that with the right digital strategy, niche cultural art forms can achieve global reach and impact. The brand now stands as a beacon for Levantine dabke, connecting communities across borders through dance.
Dabketna successfully transformed from a personal passion into a worldwide platform, proving that with the right digital strategy, niche cultural art forms can achieve global reach and impact. The brand now stands as a beacon for Levantine dabke, connecting communities across borders through dance.